Sponsorship sales
We assist sponsorship properties in effective sales that reach their overall business and marketing objectives — representation built on daily marketplace presence.
the sponsorship company · since 1979
Small force.
Large properties.
Moved.
Leverage is a sponsorship marketing consulting firm working with leading companies, sport federations, event organizers and associations around the world. We advise, advocate and represent — in the marketplace all day, every day.
What We Do
Property to podium
Leverage provides property identification and assessment, and conducts sponsorship sales for large events and venues — with a dedicated practice focused on the Olympic movement.
Property identification & assessment
Finding the right property before the market does — rigorous identification and assessment support for events, venues and rights holders.
Sponsorship strategy
We help companies define their overall sponsorship plans and goals, so every dollar committed is placed where it moves the most.
Major games advisory
Consulting grounded in significant, first-hand experience with Olympic, Commonwealth and other large international events — from bids to broadcast.
Olympic Practice
The Games, end to end
Working experience with the Commonwealth Games, the Sydney 2000 and Salt Lake City 2002 Olympic Games, and Vancouver's Olympic bids for 1988 and 2010 has given us an understanding of the entire Olympic Games process — a dedicated practice we put to work for organizations engaging with the Games.
Opportunity identification
The key opportunities for your organization to be involved.
Opportunity assessment
The anticipated impact — and the input required — for each opportunity.
Strategic plan development
Comprehensive planning for the optimal approach and execution of the opportunities selected.
Key representation
Facilitation of internal and external committees; representing clients with games organizers, supporting agencies, key decision makers and participating sponsors.
Monitoring
Regular, in-depth reports highlighting key developments across the Games cycle.
Customized seminars
On the business of the Olympic Games — specific opportunities, timelines and goals.
Local support
Reliable, experienced local support and custom consulting services.
Track record
The scoreboard
$0M+Sponsorship & TV rights acquired
0Founded — four decades in market
0hOlympic broadcast inventory managed
0Offices — Vancouver & Montréal
Selected engagements
Sponsorship representation for the North American tour of Scooby-Doo Live — The Lost City of Gold.
Live entertainmentBusiness development for the Ottawa Senators NHL Hockey Club.
Professional sportCommercial inventory management across 800+ hours of production on two Olympic broadcasts — Sydney 2000 and Salt Lake City 2002 — with innovative sponsored-content integration.
Olympic broadcastTelevision rights negotiation for a national country music awards show, and sponsored content creation for cosmetics and pharmaceutical firms.
Media rightsA special project supporting the welcome and integration of newcomers, in partnership with a major artist.
Community & cultureImplementation of a major sponsorship for a law firm, and advisory services for a firm representing major associations in the B2B sector.
Professional servicesOur Clients
In good company
Our client list includes:
The Ottawa Senators Hockey Club
NHL
Warner · Monlove
Scooby-Doo Live — The Lost City of Gold
Les Productions Grégory Charles
Entertainment
Culture Country
Country music
Fasken
Law
L'Oréal
Beauty
Our Team
The principals
Ian Howard
Principal · Vancouver
Ian has been active in government and business for four decades. A former Executive Assistant to two Cabinet Ministers and Senior VP of the National Lottery, he brings an in-depth understanding of public process to private-sector sponsorship.
Since 1979 his work has spanned advertising, event marketing and sponsorship — including the 1994 Commonwealth Games in Victoria, the 1996 and 1998 World Conferences on AIDS in Vancouver and Geneva, the 1998 Commonwealth Games in Kuala Lumpur, and the planning and execution of the 2010 Olympic bid.
François Décarie
Principal · Montréal
François brings 30 years of sponsorship experience across entertainment and sport, developing programs for Celine Dion, the Jean Paul Gaultier museum worldwide tour, the Air Miles program and the Ottawa Senators NHL Hockey Club.
He managed commercial inventory across more than 800 hours of production on two Olympic broadcasts — Sydney 2000 and Salt Lake City 2002 — pioneering sponsored-content integration for broadcast clients.
About Us
Four decades of pull
Ian Howard and Associates
The firm is founded, building its practice in advertising, event marketing and sponsorship.
The API years
The client list is sold to UK-based API; Ian Howard becomes Director and shareholder, overseeing operations in Canada and Asia.
Advantage acquisition
API is acquired by Advantage, with Ian Howard representing the company on Commonwealth Games international accounts.
Leverage
The firm is re-established under its own name — Leverage, the sponsorship company.
Vancouver & Montréal
A head office in Vancouver and an affiliated office in Montréal, serving clients around the world.
Contact Us
Put us to work
Two offices, one practice. Tell us about your property, your brand, or your event.
Head office
Vancouver
#1003 – 1166 Alberni StreetVancouver, BC V6E 3Z3
- Tel604-688-9122
- Fax604-688-9171
- Emailllamb@leverage.ca — Louise Lamb
Service en français — notre bureau de Montréal se fera un plaisir de vous répondre en français.